There is a lot that goes into selecting the perfect corporate gift, so let’s break it down.1. Tastes & PreferencesAlthough it is not the case all the time, it would be best to first get to know your client or business partner at least to a certain degree beforehand so that the narrowing of gift options is made easier. If you do have the privilege of having met or interacted with your client before, consider their personal tastes and preferences when going through corporate gift ideas.Showing your client that you have put in some thought into getting the gift rather than simply sweeping the shelves of that generic corporate pen gift set, it exudes to the recipient that you are a thoughtful and dedicated business partner, and such meaningful, personal business gifts have a natural reciprocal quality to them.
Even if you’ve exhausted all creative or unique options to get a corporate gift, personalizing a gift can give it the quality of sincerity, putting you on the top of your client’s mind. Engraving their names on a fountain pen, for instance, makes the gift so much more personal and special to the recipient.
If your business gift list isn’t too large, consider personally delivering the gift to the intended party. The gesture is seen to be all the more genuine and sincere, making a real impact on the people on the receiving end of it.
When picking out a corporate gift, always make sure to stay within your budget. Know your market rates, and make sure you are getting the most bang for your buck. A word of advice would be to avoid purchasing overly lavish gifts; the last thing you’d want is for the item to sit atop your client’s desk like a white elephant. Extravagant gifts may also sometimes be perceived as a bribe, so be sure to tread that line very carefully.
On top of that, try to provide the best for your client – with that entailing the selection of the best quality products you can afford without breaking the bank. A good rule of thumb is to always opt for quality over quantity; it is of little value to gift a huge group of people with something that would potentially fall apart within the next month as compared to something that would perhaps leave a lasting and favourable impression on the recipient.
Business gift giving is a cherished tradition, one that would continue to endure through changes engendered by globalization and the transforming business landscape. With the wealth of corporate gift ideas on the market, be sure to balance your selection with originality and taste.