Most luxury corporate gifts are given to major clients, followed by prospective clients, then employees, who are given custom corporate gifts or some relatively cheap corporate gifts and some other kind of incentives or gifts for employees.Giving corporate gifts is one of the ways of creating visibility for your company/business for all occasions, including during the festive times. It encourages employee engagement, develops healthy relations with clients, enhance brand equity and gain greater public awareness.
The bottom line benefit to be derived from corporate gifts giving is to increase business activities. It probably won’t give you the ability to make specific return-on-investment projections in your marketing plan.
Some surveys have shown that vendors who gave were twice as likely to increase their chances of being contacted by recipients as those that didn’t have a corporate gifts program.
The basic reason for giving corporate gift items is the same: to affirm relationships and enhance the personal connection between giver and recipient.
When giving corporate gifts, choosing the right corporate gifts and the method of giving are important. Regardless of where you are geographically, you can send gifts to clients that make them feel close even when you may be far from each other. Staying in touch keeps the relationship open – Perhaps you sent your client a gift hamper on her birthday, but that hamper will likely sit on her desk for days, keeping you and your business in the front of her mind. Gifting may help you be their favorite and sets you apart from the competition. People do business with those they know and like. Sending a thoughtful gift is the perfect way to distinguish your business as a preferred partner.
There are about as many places to shop for corporate gifts as there are gift choices. Much depends on what type of corporate gifts you want to give to your valued or major clients, some other customers or your employees.
For many businesses, giving custom corporate gifts keep the company name in the minds of recipients. To logo the custom corporate gifts that is practical for use is likely to be remembered by the recipients, such as calendars, coffee mugs or tote bag. It gives free daily advertisement of your product
Other relatively cheap corporate gifts such as office-related items like pen sets and desk blotters, are safe bets that reflect practicality and good taste.
When a traditional business gift isn’t enough for a valued or major clients, shop for some unique luxury corporate gifts. Some luxury corporate gifts are expensive and extravagant; some are just special gifts that your recipient will appreciate.